Question 1

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a risk barrier,which occurs when __________.

Accepted Answer

A risk barrier occurs when consumers see physical, economic or social risks associated with adopting a new product. For example, it may involve the fear that the new product may not work as advertised, will be too expensive, or may have negative health effects. These risks can make consumers reluctant to try new products.

Question 2

Warranties,money-back guarantees,extensive usage instructions,demonstrations,and free samples are all ways in which companies __________.

Accepted Answer

Warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples are all tactics used to encourage consumers to try a new product and overcome barriers to adoption. Offering these incentives can help increase the adoption rate and shorten the time it takes for a product to reach the maturity stage of its life cycle.

Question 3

new exercise video contends that with one day of fasting and a one-hour period of intense cardiovascular exercise,the average individual can lose five pounds a week and be in peak health within six months of starting the program.__________ barriers will doom the new product to failure because the product's claims are not consistent with how consumers think and behave.

Accepted Answer

The answer of new exercise video contends that with one...

Question 4

a customer is reluctant to try a new product because she's afraid it might make her ill,the company is most likely facing a __________ barrier.

Accepted Answer

The customer's fear of getting ill suggests that she perceives a potential risk associated with trying the new product. Thus, the company is likely facing a risk barrier, where the customer's perception of the potential risks associated with the product is preventing her from trying it.

Question 5

terms of the diffusion of innovation,laggards account for __________ of product adopters.

Accepted Answer

Laggards account for 16% of product adopters in the diffusion of innovation model.

Question 6

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a psychological barrier?

Accepted Answer

The quote "But it might make me fat" signals a potential psychological barrier related to health concerns. The firm may need to address these concerns through education on the product's ingredients or highlighting its health benefits.

Question 7

Imagine that Post Cereal introduces a cereal bar-Trail Mix Crunch-just like the ones Kellogg's and General Mills already have on the market.Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as these other brands.Post Cereal Trail Mix Crunch cereal bars will also be distributed to the same stores as the products from Kellogg's and General Mills' bars.Which of the following barriers to new product adoption will most likely prevent the Post Cereal Trail Mix Crunch cereal bars from being a successful product?

Accepted Answer

The answer of Imagine that Post Cereal introduces a cereal...

Question 8

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a risk barrier?

Accepted Answer

The quote "What if I can't make the monthly payments?" signals a financial risk barrier that the firm may need to address with options for financing or monthly payment plans. The other quotes pertain to social, cultural, personal, or physical risk barriers that may require different types of strategies from the firm to counteract.

Question 9

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a value barrier?

Accepted Answer

The answer of Which of the following quotes from a...

Question 10

Warranties,money-back guarantees,extensive usage instructions,demonstrations,and free samples are all ways in which companies attempt to overcome barriers to product adoption during the __________ stage of a product's life cycle.

Accepted Answer

These strategies are employed during the introduction stage in order to encourage consumers to try a new product and overcome any initial skepticism or reluctance.

Question 11

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a psychological barrier,which occurs when __________.

Accepted Answer

The answer of There are several reasons why a consumer...

Question 12

There are several reasons why a consumer would be reluctant to purchase a new product.For example,a consumer might be reluctant to adopt a new product because of e a psychological barrier,which occurs when __________.

Accepted Answer

The answer of There are several reasons why a consumer...

Question 13

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a usage barrier?

Accepted Answer

The quote "I don't want to try this if it means I have to swallow it with milk" signals a usage barrier that could prevent the consumer from adopting the new product. The firm would need to counteract this barrier by addressing the issue of how to consume the product or providing alternative ways of using it. The other quotes do not necessarily signal a need for a firm to counteract a usage barrier.

Question 14

concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time.The consumer population is divided into five categories of product adopters based on when they adopt (i.e.,first buy)a new product.Each product adopter category has a unique profile.Consumers who have a fear of debt and depend on neighbors and friends as their information sources are called __________.

Accepted Answer

The category that fits the description of having a fear of debt and relying on neighbors and friends for information sources is laggards. Innovators are the first to adopt a new product and are willing to take risks. Early adopters are opinion leaders who adopt a product early in the product's lifecycle. Early majority adopters want to see evidence of the product's success before they adopt it. Late majority adopters adopt a product when it is well-established and widely accepted.

Question 15

There are several reasons why a consumer might be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a usage barrier,which occurs when __________.

Accepted Answer

A usage barrier occurs when the new product is not compatible with the consumer's existing habits or routines. This can make it difficult for the consumer to adopt the new product and incorporate it into their daily life.

Question 16

a customer is reluctant to try a new product because he'd have to change his normal every day behaviors,the company is most likely facing a __________ barrier.

Accepted Answer

The customer's reluctance to try a new product due to having to change his normal everyday behaviors suggests that the barrier is related to usage. This means that the customer is comfortable with his current routines and is not willing to change them, making it harder for the company to convince him to use their product.

Question 17

of the following marketing actions can be used by a firm to counteract barriers to product adoption EXCEPT __________.

Accepted Answer

Targeting new consumers does not directly address barriers to product adoption, which are typically related to consumer hesitation or lack of understanding about the product. The other options are strategies to reduce such barriers.

Question 18

concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time.The consumer population is divided into five categories of product adopters based on when they adopt (i.e.,first buy)a new product.Each product adopter category has a unique profile.Consumers who are skeptical and have below average social status are called __________.

Accepted Answer

The late majority are skeptical consumers with below-average social status who adopt a product after the average person.

Question 19

product adopters,laggards __________.

Accepted Answer

Laggards are typically characterized by a fear of debt and rely on neighbors and friends as their primary sources of information.

Question 20

There are several factors why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a value barrier,which occurs when __________.

Accepted Answer

The answer of There are several factors why a consumer...

Quiz 11: Managing Successful Products,Services,and Brands