Advertising is important for products,such as Butterfinger candy bars and Dasani bottled water,that are purchased frequently and at a relatively low cost.Also,wide distribution in retail outlets is essential.Why?
A) They are highly sought-after goods that are purchased from wholesalers.
B) They are unsought products, so advertising promotes consumers' impulse purchases.
C) They are nondurable goods and easily substitutable, so consumers need to be reminded of their existence.
D) They are shopping products and can easily go out of stock.
E) They are semi-durable goods, so advertising helps to maintain steady demand.

Question

Quizplus · Accepted Answer

Butterfinger candy bars and Dasani bottled water are both relatively low-cost products that are easily substitutable. As such, consumers may not have a strong brand preference or purchase them as frequently as other products. Advertising helps to remind consumers of the existence of the products and differentiate them from competitors, leading to increased sales. Wide distribution is also important to ensure that the products are available in as many retail outlets as possible, making them easily accessible to potential customers.

Advertising Is Important for Products,such as Butterfinger Candy Bars and Dasani