Which of the following is MOST likely to be an example of an unsought product?
A) iPod MP3 player
B) Lexus LS 460 luxury automobile
C) flight on American Airlines to Phoenix
D) Roget's Thesaurus
E) Ivory soap

Question

Quizplus · Accepted Answer

Roget's Thesaurus is an example of an unsought product because it is not something that consumers actively seek out. It is typically purchased out of necessity, such as for academic or professional reasons, rather than as a desired or wanted product.

Which of the Following Is MOST Likely to Be an Example