group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a __________.
A) product class
B) product mix
C) product category
D) marketing category
E) product line

Question

Quizplus · Accepted Answer

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a product line.

Group of Product or Service Items That Are Closely Related