product line refers to
A) a product and all its ancillary services (warranties, financing, etc.).
B) the variations within a product class.
C) a specific product SKU that has a unique brand, size, or price.
D) a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E) the entire product category or industry.

Question

Quizplus · Accepted Answer

Product line refers to a group of closely related product or service items that satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. It can consist of variations within a product class but also includes the ancillary services such as warranties and financing. However, it is not the entire product category or industry, which is too broad. A specific product SKU with a unique brand, size, or price is only a part of the product line. Therefore, the best choice is D.

Product Line Refers to