of the eight primary MARKETING-RELATED reasons for new-product failure is __________.
A) the product is too innovative
B) a competitor with a similar product withdrew from the market
C) too socially controversial
D) poor product quality
E) product was marketed as a "new" product but did not meet the legal definition of "new"
Correct Answer:
Verified
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Q240: Figure 10-3 above represents the seven stages
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