stage of the new-product process that defines the strategic role for a new product in terms of the firm's overall objectives is referred to as __________.
A) distinctive competency determination
B) new-product strategy development
C) strategic marketing process
D) strategic management process
E) product protocol definition

Question

Quizplus · Accepted Answer

The stage of the new-product process that defines the strategic role for a new product in terms of the firm's overall objectives is referred to as new-product strategy development. This involves identifying the target market, determining the product's position within that market, setting sales and profit goals, and defining the budget for the new product launch.

Stage of the New-Product Process That Defines the Strategic Role