market-product grid refers to
A) a visual representation of all products offered within a specific product class.
B) a framework used to compare the relative market share of one firm's product offerings to those of its competitors.
C) a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
D) a framework used to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
E) a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
Correct Answer:
Verified
Q7: Aggregating prospective buyers into groups that have
Q20: phrase "relatively homogeneous collections of prospective buyers"
Q21: business firm segments its markets when this
Q22: Q22: Zappos' original target market customers consisted of Q23: Reebok makes shoes with DMX Shear and Q26: purpose of market segmentation is to respond Q27: Procter & Gamble introduced Crest toothpaste,the first Q28: process of segmenting a market and selecting Q29: framework to relate the market segments of
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