market-product grid relates the market segments to the products offered or potential marketing actions.With respect to pillows,what would be the most effective way to segment the pillow market? One should segment this market by
A) the age of the sleeper: less than 18 years of age, 18 to 44 years of age, or 45 years and older.
B) the sleeper's annual income: less than $25,000, $25,000 to $49,999, or $50,000 and over.
C) the sleeper's gender: male or female.
D) whether the sleeper has sleeping problems: yes or no.
E) how the sleeper sleeps: side, back,or stomach.

Question

Quizplus · Accepted Answer

Segmenting the pillow market based on how the sleeper sleeps (side, back, or stomach) is the most effective way to target specific needs and preferences. Different sleeping positions require different types of support and material in a pillow. For example, back sleepers may prefer thinner pillows to keep their necks aligned, while side sleepers may need firmer pillows to support their head and neck. By catering to specific sleeping positions, companies can create pillows that meet the unique needs of each segment, which can result in increased customer satisfaction and loyalty.

Market-Product Grid Relates the Market Segments to the Products Offered