Which of the following is NOT a reason to segment a market?
A) The ability to assign buyers to a segment is simple and cost-effective.
B) All the buyers in the entire market have similar wants and needs.
C) It would cause an increase in market share or profit.
D) There is a potential marketing action to reach it.
E) There are different wants and needs of buyers in the entire market.

Question

Quizplus · Accepted Answer

Segmentation is done to identify and target specific groups of customers with different wants and needs. If all the buyers in the entire market have similar wants and needs, there would be no need to segment the market. The other options (A, C, D, and E) are all valid reasons for segmentation.

Which of the Following Is NOT a Reason to Segment