Universal Concerts wants to bring a series of country music concerts to Canada next year.In general,Western Canadians much prefer country music while Eastern Canadians prefer rock.Thus,a country music event in eastern Canada is very likely to have lots of empty seats even though it is more populous than the western part of the country.If it can book only one venue,Universal Concerts should segment its Canadian market according to __________ if it hopes to have a sold out concert.
A) geographic characteristics
B) demographic characteristics
C) music format characteristics
D) behavioral characteristics
E) psychographic characteristics

Question

Quizplus · Accepted Answer

The question states that Western Canadians prefer country music while Eastern Canadians prefer rock. Therefore, if Universal Concerts wants to have a sold-out concert, they should segment their market according to geographic characteristics and book a venue in Western Canada where there is a higher preference for country music. Demographic, music format, behavioral, and psychographic characteristics are not as relevant in this scenario as the main factor affecting ticket sales is the region's music preferences.

Universal Concerts Wants to Bring a Series of Country Music