national car rental firm targets 50 percent of its advertising to salespeople who rent a car over 40 weeks per year.Its market is likely segmented by

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The fact that the national car rental firm is targeting salespeople who rent a car over 40 weeks per year indicates that they are segmenting their market by usage. The firm is identifying a specific group of customers who have a high level of usage and are likely to be frequent renters, and targeting their advertising towards them. This suggests that the company is likely to have different marketing strategies for different types of customers based on how often they rent a car.

National Car Rental Firm Targets 50 Percent of Its Advertising