families today hold potluck meals during holidays or special events.Participants bring casseroles,vegetables,breads,and desserts to share.It is easy to forget to take the bowl that you brought to the dinner home with you.Reynolds responded to this problem by creating PotLux cookware,attractive and inexpensive disposable dishes for transporting food.Reynolds has recognized how to use _________ variables to segment its market.

Question

Quizplus · Accepted Answer

Reynolds used behavioral variables to segment its market by focusing on the behavior of people who participate in potluck meals and need convenient, disposable dishes for transporting food.

Families Today Hold Potluck Meals During Holidays or Special Events