companies have cut travel budgets so that very few business people are authorized to fly first class.Despite the shrinking pool of business-class travelers,British Airways has grown market share for its transatlantic business class by offering greater comfort.Promotions to frequent fliers stress that passengers can sleep in fully reclining seats and arrive refreshed to carry out a full day's schedule.The segmentation strategy of British Airways is an example of

Question

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The segmentation strategy used by British Airways, which focuses on promoting the comfort and convenience of its transatlantic business class to frequent fliers, is an example of behavioral segmentation. This strategy targets customers based on their behavior or attitudes towards a product or service, rather than demographic or psychographic characteristics.

Companies Have Cut Travel Budgets So That Very Few Business