Figure 9-5
-According to Figure 9-5 above,people who most likely will never use a firm's product or service are referred to as
A) nonqualified prospects.
B) dead leads.
C) potential prospects.
D) nonprospects.
E) laggards.

Question

Figure 9-5
-According to Figure 9-5 above,people who most likely will never use a firm's product or service are referred to as
A) nonqualified prospects. 
B) dead leads. 
C) potential prospects. 
D) nonprospects. 
E) laggards.

Quizplus · Accepted Answer

According to Figure 9-5, people who will never use a firm's product or service are categorized as nonprospects. Nonqualified prospects have potential to use the product or service but may not meet certain qualifications, potential prospects are individuals or organizations who could potentially use the product or service, and laggards are slow to adopt new products or services but may eventually become customers. Dead leads are individuals or organizations who previously showed interest in the product or service but are no longer interested.

Figure 9-5 -According to Figure 9-5 Above,people Who Most Likely Will Never