William Morris Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform.Imagine that the agency decided the singer would not perform at venues located in small town communities that have less than 100,000 people.Thus,venues segmentation is a form of __________ segmentation.

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The segmentation is based on the geographic location of potential venues, specifically excluding small town communities, which fit the criteria of geographic segmentation. Entertainment segmentation would refer to segmenting venues based on the type of entertainment they offer, psychographic segmentation would refer to segmenting based on personality traits, usage rate segmentation would involve analyzing the frequency and amount of product usage by customers, and buying condition segmentation would involve looking at the circumstances under which customers make purchases.

William Morris Agency Represents Country Singer Trace Adkins in Negotiations