Figure 9-11
-Figure 9-11 above is a depiction of a _________ for beverages in the minds of adults.
A) hierarchy of needs
B) perceptual map
C) marketing matrix
D) growth-share matrix
E) perception matrix

Question

Figure 9-11
-Figure 9-11 above is a depiction of a _________ for beverages in the minds of adults.
A) hierarchy of needs 
B) perceptual map 
C) marketing matrix 
D) growth-share matrix 
E) perception matrix

Quizplus · Accepted Answer

The diagram shown in Figure 9-11 is a perceptual map, which is a visual representation of consumer perceptions and preferences of different brands or products in a particular market. In this case, the perceptual map depicts the positioning of various beverage brands in the minds of adult consumers based on different attributes such as taste, price, healthiness, etc. Therefore, option B is the correct answer. Options A, C, D, and E are incorrect as they do not accurately describe the diagram depicted in Figure 9-11.

Figure 9-11 -Figure 9-11 Above Is a Depiction of a _________ for _________

Figure 9-11 -Figure 9-11 Above Is a Depiction of a _ for _