marketing,a conscious choice made from among two or more alternatives is referred to as

Question

Quizplus · Accepted Answer

The term that best fits the definition given is "decision." A decision involves weighing options and making a choice, which is a common practice in marketing. Choices such as "preference" and "paradigm" do not denote an active decision-making process. "Conclusion" refers to the outcome of a decision, rather than the decision itself.

Marketing,a Conscious Choice Made from Among Two or More Alternatives