During the marketing research process,__________ are the specific,measurable goals the decision maker seeks to achieve in conducting the marketing research.

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Research objectives are the specific, measurable goals that the decision maker seeks to achieve in conducting the marketing research. They provide a clear direction for the research and help ensure that the research is focused on addressing the most important questions or issues. Measures of success refer to the specific criteria or metrics that will be used to evaluate the effectiveness or impact of the research, and research constraints are the limitations or factors that may affect the design or implementation of the research. Marketing research plans outline the overall strategy and approach for conducting the research, while hypothetical scenarios are possible outcomes or situations that may be considered as part of the research process.

During the Marketing Research Process,__________ Are the Specific,measurable Goals the Decision