key elements in deciding how to collect marketing data are __________ and __________.

Question

Quizplus · Accepted Answer

The key elements in deciding how to collect marketing data are concepts (the ideas to be studied) and methods (the techniques or tools used to gather and analyze data). Hypotheses and theories may be developed during the research process, but they are not essential in the initial stage of deciding how to collect data. Perceptions and impressions may influence the research, but they are subjective and not reliable sources of data.

Key Elements in Deciding How to Collect Marketing Data Are