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-Nielsen Media Research collects national TV ratings by using a "people meter." This is a box that is attached to TV sets,VCRs,cable boxes,and satellite dishes in over 9,000 households across the country.A viewer uses the remote to signal the people meter that he/she is watching a TV program.The box then transmits the viewing information to the Nielsen Company.The information Nielsen is collecting is referred to as __________.
A) internal secondary data
B) interactive industry data
C) sensitivity data
D) external secondary data
E) observational data
Correct Answer:
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Q113: Mechanical, personal, or neuromarketing methods are ways
Q119: STAT-USA and the U.S.Census Bureau
A) are depositories
Q120: survey by the Economic Research Service of
Q121: Q122: purpose of Nielsen's A2/M2 Initiative is to Q123: Observational data refer to Q125: Q127: Facts and figures obtained by watching,either mechanically Q128: important advantages of secondary data are that Q129: Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
A)
A) facts and figures
