Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches,and their latest move is to add scent.In Morresville,NC,a billboard has been erected that,for parts of the day,emits the smell of grilling steak.The scent component of the sign operates during prime commute times.It was designed by ScentAir,whose spokesperson described the aroma as,"a blend of black pepper and kind of a charcoal grilling that smells like grilled meat with a nice pepper run on it." This is an example of

Question

Quizplus · Accepted Answer

The addition of scent to the billboard is an example of neuromarketing, which involves using insights from neuroscience and psychology to influence consumer behavior. The use of scent is designed to evoke emotions and memories that are associated with grilling, which in turn may make people more likely to purchase or consume grilled food.

Outdoor Sign Makers Are Trying Hard to Stay Relevant as the Era