Procter & Gamble Co.acquired the Old Spice brand,it decided to reposition the brand by using a different advertising message to see whether sales would then increase.The new advertising message is the __________ in this marketing experiment.
A) dependent variable
B) extraneous variable
C) constraint
D) independent variable
E) error variable
Correct Answer:
Verified
Q215: disadvantage of a _ is that the
Q216: sample of consumers or stores from which
Q217: intercept interviews refer to
A) impersonal data collection
Q218: obtained by manipulating factors under tightly controlled
Q219: Designs,a copper furniture manufacturer,increased the price on
Q222: type of market is a food company
Q223: collection of databases,or _,is where a firm's
Q224: Procter & Gamble Co.acquired the Old Spice
Q225: marketing experiments,the independent variables of interest,sometimes called
Q228: 
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