potential difficulty with a test market is that outside factors,such as actions of competitors,can distort the results by affecting __________,such as sales.

Question

Quizplus · Accepted Answer

The dependent variables, such as sales or customer behavior, are the variables that are being measured and are directly affected by outside factors. Independent variables are the variables that are being manipulated and tested, marketing drivers are the factors that influence marketing performance, causality variables refer to the relationship between cause and effect, and probability variables refer to the likelihood of certain outcomes.

Potential Difficulty with a Test Market Is That Outside Factors,such