sales forecast refers to
A) the total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts.
B) the total industry sales generated by a product during a specified time period that results from specified environmental conditions and based on the collective marketing efforts of all firms in the industry.
C) the total expected sales from a product that ignores environmental forces.
D) sales goals based on past performances of individual sales representatives.
E) published information about competitors' sales from the NAICS.
Correct Answer:
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