Strategic alliances refer to
A) multinational firms that have as many different product variations,brand names,and advertising programs as countries in which they do business.
B) when a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company.
C) when a domestic firm actually invests in and owns a foreign subsidiary or division.
D) agreements between two or more independent firms to cooperate for the purpose of achieving common goals such as a competitive advantage or customer value.
E) the right to a trademark,patent,trade secret,or similarly valued item of intellectual property of one firm in return for a royalty or fee from another firm.
Correct Answer:
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