Which of the following statements regarding global brands is most accurate?
A) A global brand has dispersed marketing centers, each of which is responsible for a specific region.
B) A global brand is marketed under the same name in multiple countries.
C) A global brand alters the product formulation or service for each geographical region.
D) A global brand delivers multiple benefits based on the GDP of each country.
E) A global brand is a collaborative effort among several different national firms.

Question

Quizplus · Accepted Answer

A global brand is marketed under the same name in multiple countries, which helps in creating a unified brand image and global recognition. Dispersed marketing centers (option A) and altering product formulation or service for each geographical region (option C) are characteristic of regional brands. Delivering multiple benefits based on the GDP of each country (option D) is not a common practice among global brands. A global brand may involve collaboration among firms from different countries, but it is not a defining characteristic (option E).

Which of the Following Statements Regarding Global Brands Is Most