Kit Kat Bar Photo
-Consider the Kit Kat Bar photo above.Nestlé markets its Kit Kat bar globally,including Japan.In Japan,"Kit Kat" means "I will win." Experienced global marketers are concerned with _________,which involves using interpreters to ensure that words used in brand names or advertisements in a foreign market do not cause problems with or errors in meaning.

Question

Quizplus · Accepted Answer

Back translation is the process of translating a word or phrase back into the original language by a different interpreter to check for accuracy and ensure that the meaning is preserved across languages.