woman from Bloomington,Indiana,is in Chicago for a weekend of shopping and fine dining.After shopping in at least 10 different stores and trying at least 20 different outfits,she finds exactly what she has been looking for-the perfect linen suit.At the register however,she notices that the label indicates that the suit was made in Ireland.Although she agrees with the salesclerk that the suit is indeed perfect,and that Irish linen is considered to be some of the best,she does not purchase that suit; instead,she selects a less flattering,more expensive suit that contains a label stating it was made in the United States.This behavior would likely be an example of

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Quizplus · Accepted Answer

This behavior is an example of consumer ethnocentrism, where the woman values products made in her own country over those made in foreign countries, regardless of the quality. She chooses the suit made in the United States over the one made in Ireland, solely based on the country of origin.

Woman from Bloomington,Indiana,is in Chicago for a Weekend of Shopping