firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market-entry strategy.

Question

Quizplus · Accepted Answer

As a firm moves from exporting to direct investment as a global market-entry strategy, it gains more control over marketing activities and is able to adapt to local market conditions better. This increased control and adaptation potential can lead to higher profits, hence the firm's profit potential increases.

Firm's Profit Potential and Control Over Marketing Activities __________ as It