global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

Question

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Exporting involves producing goods in one country and selling them in another country. Direct investment involves investing in facilities to produce and/or sell goods in a foreign market. Countertrade involves exchanging goods and services instead of using currency for payment. Licensing involves granting rights to use intellectual property to another company. Multinational marketing involves creating marketing strategies that cater to multiple countries and cultures.

Global Market-Entry Strategy in Which a Company Produces Goods in One