prominent global market-entry strategy among small-and medium-sized companies is

Question

Quizplus · Accepted Answer

Exporting is the most commonly used market-entry strategy among small- and medium-sized companies as it allows them to enter foreign markets with minimal investment and risk. It involves producing goods or services in the home country and selling them in foreign markets either directly or through intermediaries. Franchising, licensing, joint venture, and direct investment are more complex and costly market-entry strategies suitable for larger companies with greater resources and expertise.

Prominent Global Market-Entry Strategy Among Small-And Medium-Sized Companies Is