form of low-risk and capital-free entry into international markets that includes local manufacturing and local assembly is referred to as
A) indirect exporting.
B) direct ownership.
C) joint ventures.
D) licensing.
E) direct exporting.

Question

Quizplus · Accepted Answer

Licensing is a low-risk and capital-free entry strategy where a company allows a foreign company to produce its product in exchange for a fee or royalty, often involving local manufacturing and assembly.

Form of Low-Risk and Capital-Free Entry into International Markets That