Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?
A) direct exporting
B) indirect exporting
C) licensing
D) contract manufacturing
E) joint ventures

Question

Quizplus · Accepted Answer

Licensing makes a firm vulnerable because it allows another company to produce and sell products under its brand name, which can lead to quality control issues and potential harm to the brand's reputation if not managed properly.

Which Form of Entry into a Global Market Makes a Firm