global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

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Direct investment involves a domestic firm investing in and owning a foreign subsidiary or division. This is a more involved and risky form of international expansion compared to licensing, local assembly, joint venture, or local manufacturing. Direct investments allow for greater control over operations and profits but require significant resources and commitment.

Global Market-Entry Strategy That Entails a Domestic Firm Actually Investing