CNS decided to enter the global market for its Breathe Right strips,there were many contributing factors for doing so.However,according to Kevin McKenna,vice president for international at CNS,the real key to successfully enter a specific global market is
A) selecting a country where there will be virtually no product competition.
B) having a local partner that is entrepreneurial with an ability to distribute and sell.
C) capitalizing on America's reputation as a leader in medical product innovation.
D) having an internationally known celebrity spokesperson who transcends national boundaries.
E) having a quality product that can easily be manufactured and distributed.
Correct Answer:
Verified
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