Which of the following statements about organizational buying compared to consumer buying is MOST accurate?
A) Perceived risk is lower in organizational buying.
B) Brand loyalty exists in both organizational and consumer buying.
C) Most organizational buying decisions are low-involvement ones.
D) Organizational buyers are more influenced by lifestyle factors.
E) Derived demand is more important in consumer buying.

Question

Quizplus · Accepted Answer

While there may be some differences between organizational buying and consumer buying, brand loyalty exists in both. In fact, brand loyalty can be just as important in keeping corporate clients as it is in keeping individual customers.

Which of the Following Statements About Organizational Buying Compared to Consumer