Several people often participate in the organizational buying process. Called a __________, these people share common goals, risks, and knowledge important to a purchase decision.
A)buying center
B)buying cohort
C)sustainable procurement committee
D)stakeholder group
E)purchasing department

Question

Quizplus · Accepted Answer

The term used for a group of people who participate in the organizational buying process is a "buying center." This group shares common goals, risks, and knowledge important to a purchase decision. Therefore, option A is the most appropriate answer. Option B ("buying cohort") is not a commonly used term in the context of organizational buying. Option C ("sustainable procurement committee") may be a subset of a buying center, but it is not a universal term. Option D ("stakeholder group") could be a possible answer, but it is not as specific to the organizational buying process as "buying center." Option E ("purchasing department") refers only to a specific department within an organization, while a buying center could consist of individuals from various departments.

Several People Often Participate in the Organizational Buying Process