person who assumed the __________ role in the buying center shook the salesperson's hand and said,"Ms.Hron,my manager has accepted your bid.I'll expect 48 boxes of ring shank nails to be delivered by November 8^th,and we will pay the agreed-upon price of $21.74 per box."

Question

Quizplus · Accepted Answer

The person in this scenario who negotiates and finalizes the purchase by accepting the bid and specifying the quantity and price is the "buyer" in the buying center. The gatekeeper controls access to the buying center, the broker facilitates the transaction, the influencer affects the decision, and the user consumes the product but may not necessarily be involved in the buying decision.

Person Who Assumed the __________ Role in the Buying Center