office of SFX Entertainment,a talent promoter,needs a new fax machine that will print at three seconds a page (instead of five seconds per page like the one it is using now)and has both local and network printing capabilities.The purchase of a replacement fax machine would be an example of a

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The purchase of a new fax machine with improved speed and additional capabilities while keeping the same supplier is considered a modified rebuy. The office has an existing relationship with a supplier and is only making a small change to their purchasing behavior.

Office of SFX Entertainment,a Talent Promoter,needs a New Fax Machine