would consumers who purchased a new and innovative Nike LunarGlide+ 3 running shoe try to reduce any cognitive dissonance they feel?
A) use only an internal information search
B) have little or no problem solving involvement
C) read ads for the new running shoe even after the purchase has been made
D) use routine problem solving
E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

Question

Quizplus · Accepted Answer

Consumers who experience cognitive dissonance after making a purchase may look for information to justify their choice, and considering ads for the new running shoe can help reduce any discomfort or uncertainty they may feel. Additionally, Nike may use ads to reaffirm the benefits of the LunarGlide+ 3 and remind customers of why they made the purchase in the first place, which may further reduce any cognitive dissonance.

Would Consumers Who Purchased a New and Innovative Nike LunarGlide