American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Question

Quizplus · Accepted Answer

Antecedent states refer to the emotional state of the consumer before they encounter the ad. In this case, the ad is trying to tap into the consumer's anger and frustration, which are antecedent states that can lead to a purchase.

American Floral Council Used an Ad That Showed Three Flower