Kia Motors offers a 10-year,100,000-mile warranty for the Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

Question

Quizplus · Accepted Answer

Kia's strategy of offering a 10-year, 100,000-mile warranty aims to reduce consumers' perceived risk of purchasing a Kia Soul. By offering a lengthy warranty, Kia is essentially promising consumers that if anything goes wrong with their car during the given time frame, they will cover the costs of repairs or replacements. This reduces the perceived risk associated with purchasing the car, making it more likely that consumers will feel comfortable making the purchase.

Kia Motors Offers a 10-Year,100,000-Mile Warranty for the Kia Soul