Laura was thrilled to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?
A) a subscription to The Wall Street Journal
B) a smartphone
C) flowers to decorate her new apartment
D) a new outfit for her first day at work
E) a pair of jeans to wear on weekends

Question

Quizplus · Accepted Answer

A new outfit for her first day at work would have the greatest perceived risk for Laura because it is directly related to her job performance and making a good first impression on her new colleagues and superiors. The other options (subscription to The Wall Street Journal, a smartphone, flowers to decorate her new apartment, and a pair of jeans) are less directly related to her job and therefore would not have as much perceived risk.

Laura Was Thrilled to Begin Her New Job After She