people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by
A) changing beliefs about the extent to which Tums has a specific attribute.
B) changing the perceived importance of a specific attribute.
C) adding a new attribute.
D) reducing the perceived risk.
E) providing stimulus generalization to prospective buyers.
Correct Answer:
Verified
Q221: the VALS framework,consumers who are looking for
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Q224: the VALS framework,consumers motivated by ideals are
Q225: VALS framework segments consumers based on
A) their
Q227: Which of the following statements about the
Q228: groups of consumers motivated by _ are
Q229: the VALS framework,those consumers who are practical
Q230: _ is a VALS group that are
Q231: VALS framework is an example of
A) a
Q254: Which of the following statements about psychographics
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