gives her daughter Megan an allowance of $5 a week.On Friday,Beth takes Megan shopping to select whatever item she wants to buy.If the desired item costs more than $5,Megan's mother suggests she save her money until she has enough saved to pay for the desired item.When Megan is finally able to purchase the item of her choice,she is allowed to pay for it herself,including engaging with the sales clerk to complete the purchase experience.In this way,Beth encourages the development of Megan's
A) consumer assimilation.
B) consumer acculturation.
C) purchasing socialization.
D) consumer socialization.
E) purchasing enculturation.

Question

Quizplus · Accepted Answer

Beth is teaching Megan the social norms, values, and expectations related to purchasing and consumption, which is known as consumer socialization. By giving Megan an allowance and guiding her to save for items she wants, Beth is helping Megan develop skills in budgeting, decision making, and interacting with sales clerks.

Gives Her Daughter Megan an Allowance of $5 a Week