five roles of individual family members in the purchase decision process are
A) membership group, aspiration group, opinion leader, decision maker, and user.
B) sustainer, experiential, belonger, emulator, and achiever.
C) opinion leader, influencer, decision maker, purchaser, and user.
D) information gatherer, influencer, decision maker, purchaser, and user.
E) need driven, inner directed, outer directed, opinion leader, and decision maker.

Question

Quizplus · Accepted Answer

The five roles of individual family members in the purchase decision process are information gatherer, influencer, decision maker, purchaser, and user. These roles describe the different contributions family members can make in the process of making a purchase decision.

Five Roles of Individual Family Members in the Purchase Decision