Which of the following statements about African American buying patterns is most accurate?
A) There are very few differences between African Americans and Caucasians.
B) African American men spend more on health and beauty products than Caucasian men do.
C) The typical African American family is five years older than the typical Caucasian family.
D) African American buying power is still affected by the negative consequences of disparities in employment and educational opportunities in earlier American history.
E) African Americans are not price conscious.

Question

Quizplus · Accepted Answer

African American buying power is still affected by the negative consequences of disparities in employment and educational opportunities in earlier American history. This has resulted in lower median household incomes for African American families, which impacts their buying patterns. African American consumers tend to prioritize product quality over price, but they are also more likely to seek out affordable and value-oriented products. Additionally, African American men do spend more on health and beauty products than Caucasian men, as stated in option B, but this is not the most accurate statement overall. Option A is incorrect because there are significant differences between African American and Caucasian buying patterns. Option C is also incorrect because the typical age of a family cannot determine their buying patterns, and there is no evidence to support this statement. Option E is also incorrect because African Americans are price-conscious and value-oriented.

Which of the Following Statements About African American Buying Patterns