Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty.Cadbury worked with its lead partner,World Vision Ghana,to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school.In the spring of 2009,Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online.Each entry represented one bicycle part and 100 parts "built" one bike.The biggest-ever shipment of bicycles to Ghana-5,000 in total-is helping thousands of kids get to school and get a head start on a brighter future.The is an example of

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This is an example of cause marketing, as Cadbury Canada partnered with World Vision Ghana to address the educational needs of children in cocoa-farming villages by providing bicycles. The campaign encouraged consumers to participate by entering bar codes online, and the ultimate goal was to make a positive impact on society.

Cadbury Canada Recognized That Education Is Crucial to Lifting Ghanaian