Boomers Are an Important Target Market Because

boomers are an important target market because

A) their workforce participation has made them the wealthiest generation in U.S. history, accounting for an estimated 50 percent of all consumer spending.
B) they include most of the important business leaders in the United States.
C) they represent a small proportion of the population but have large disposable incomes.
D) they have the longest life expectancies, remaining an active participant in the marketplace for a long time.
E) they will be able to pass along significant wealth to their children, the generation that will succeed them.